Title
AWS re:Invent 2022 - Simplify your AWS cost estimation (COP205)
Summary
- Bina Khimani and Keith Jarrett presented on simplifying AWS cost estimation and forecasting, with insights from Intuit's experience.
 - The session covered the importance of cost governance, establishing baselines, planning, forecasting, and evaluating spend.
 - Tools like AWS Pricing Calculator and Migration Evaluator were discussed for planning and forecasting costs.
 - Trend-based and driver-based forecasting methodologies were explained for accurate budgeting.
 - AWS Cost Explorer and AWS Forecast were introduced as machine learning-based services for forecasting.
 - Tagging and account management strategies were emphasized for tracking costs and usage.
 - AWS Budgets and cost anomaly detection were highlighted as tools for maintaining budget adherence and identifying unexpected costs.
 - Intuit's Jason Rhodes shared their cloud journey, emphasizing distributed accountability and the importance of aligning cost allocation with forecasting cycles.
 - The session concluded with a reminder that a forecast without a plan is not effective and encouraged the use of AWS Cloud Financial Management resources.
 
Insights
- Establishing a clear baseline is crucial for setting accurate budgets and thresholds for alerts and automated actions.
 - It's important to have a consistent tagging and account management strategy to track costs effectively.
 - Forecasting is a continuous process that should involve trend analysis and consideration of business drivers such as new applications, migrations, or acquisitions.
 - AWS offers a variety of tools to assist with cost estimation and forecasting, each with its own strengths and ideal use cases.
 - Intuit's approach to forecasting emphasizes distributed accountability, where each team is responsible for their segment of cloud costs, and the importance of aligning cost allocation changes with forecasting cycles.
 - AWS Budgets and cost anomaly detection are essential tools for maintaining budget adherence and identifying unexpected costs, allowing teams to adjust their spending proactively.
 - The session highlighted the importance of involving all relevant stakeholders in the forecasting process and establishing a rhythm of business for continuous evaluation and adjustment.
 - AWS Cloud Financial Management resources and blogs are valuable for staying up-to-date with best practices and customer stories.