Title
AWS re:Invent 2023 - What's new with AWS Backup (STG203)
Summary
- Heather Munoz and Kenneth Hoey introduced the session, emphasizing the importance of data protection and the ability to quickly restore data.
 - AWS Backup is a fully managed service that centralizes and automates data protection across AWS services and hybrid workloads, offering core data protection features, ransomware capabilities, and compliance insights.
 - AWS Backup supports 19 services, with continuous integration and features like point-in-time recovery for Aurora, S3 backups, and Backup Audit Manager for compliance checks.
 - Use cases for AWS Backup include Cloud Native Backup, compliance and governance, disaster recovery, and ransom recovery.
 - Recent launches include performance improvements, Logical AirGap Vault for centralized backup copies, and tagging support for restored resources.
 - New announcements at re:Invent include an improved console experience with a jobs dashboard, restore testing automation, and EBS Snapshots Archive for cost optimization.
 - Customer stories from Supercell, Liberty Mutual, and JPMorgan Chase highlighted their data protection journeys and how they leverage AWS Backup for their specific needs.
 - The session concluded with a call to action for attendees to further their education on AWS Backup through AWS Skills Builder and to check out recorded sessions on YouTube.
 
Insights
- Centralization of data protection policies is crucial for consistency and visibility across an organization, which AWS Backup facilitates.
 - Compliance with regulations is a significant concern for many industries, and AWS Backup's Audit Manager helps ensure that backup practices meet these requirements.
 - Cost optimization remains a top priority for customers, and AWS Backup's new features like EBS Snapshots Archive address this need by reducing long-term storage costs.
 - The shift from on-premises to cloud-based workloads has increased the need for cloud-native backup solutions that can handle the scale and complexity of modern applications.
 - Customer stories underscore the importance of having a robust data protection strategy that includes not only backups but also the ability to restore quickly and handle data inconsistencies post-restore.
 - AWS Backup's integration with other AWS services and its continuous evolution to meet customer needs are critical factors in its adoption by large enterprises with complex data protection requirements.