Title

AWS re:Invent 2023 - Running sustainable real-time advertising workloads in the cloud (ADM302)

Summary

Stephanie Lazor introduced the session, focusing on sustainability in cloud-based advertising workloads.
Rakshit Upal from Amazon Ads discussed the importance of sustainability and shared the company's three-step internal strategy: measure, educate, and reduce.
Amazon Ads' approach includes industry partnerships, measuring carbon footprint, and optimizing workloads for efficiency.
Rakshit shared insights on reducing waste, moving to carbon-efficient hardware, and optimizing workloads.
John Briscoe from Analect shared their journey, emphasizing cost savings and emission reductions through cloud adoption, intelligent tiering, on-demand services, and Graviton processors.
Micah Walter, a Senior Solutions Architect at AWS, discussed the importance of leadership in sustainability efforts and provided best practices for organizations to start their sustainability journey.

Sustainability in cloud computing is not just an environmental concern but also a cost-saving strategy.
Amazon Ads' strategy of measuring, educating, and reducing is a structured approach to sustainability that other organizations can emulate.
The significant reduction in carbon footprint and cost savings achieved by Analect demonstrates the effectiveness of AWS services in achieving sustainability goals.
The AWS carbon footprint tool is a valuable resource for organizations to measure and track their emissions, aligning with AWS's commitment to sustainability.
The session highlighted the importance of leadership buy-in and cultural shifts within organizations to prioritize sustainability.
AWS's well-architected framework and tools like AWS Storage Lens, right-sizing tools, and the carbon footprint tool are critical for organizations to assess and improve their sustainability practices.