Title
AWS re:Invent 2023 - How DISH scaled contact center and agent success with Amazon Connect (BIZ217)
Summary
- Steve Johnson, director and GM at Amazon Connect, introduces the session, highlighting the challenges in contact center operations and how Amazon Connect can help.
 - Amazon Connect is a cloud-based contact center solution that offers easy setup, omni-channel support, and AI/ML integration.
 - DISH's VP of Software Engineering, Dave Downing, and AWS Principal Solutions Architect, Scott Stimson, share DISH's journey of migrating to Amazon Connect.
 - DISH needed to scale systems, personalize interactions, increase delivery rates, and manage costs efficiently.
 - DISH successfully migrated 15,000 agents to Amazon Connect, handling 25% more calls per hour and reducing infrastructure administration.
 - The migration to Amazon Connect allowed DISH to pay for actual usage, integrate with other AWS services, and improve agent onboarding and customer experience.
 - DISH plans to further improve agent and customer experiences by leveraging AI, integrating CRM tools, and moving towards a predictive support model.
 
Insights
- Amazon Connect's ease of setup and configuration allows for rapid deployment and scaling of contact center operations.
 - The integration of AI and ML technologies, such as Amazon Q, can significantly enhance agent productivity and customer experience by providing real-time recommendations and automating responses.
 - DISH's experience with Amazon Connect demonstrates the platform's ability to handle significant increases in call volume and reduce the burden of infrastructure management.
 - The migration to a cloud-based contact center solution like Amazon Connect can lead to cost savings by shifting from a fixed licensing model to a pay-as-you-go model.
 - DISH's future focus on an omni-channel experience and predictive support indicates a trend towards more personalized and proactive customer service.
 - The success of DISH's migration to Amazon Connect underscores the importance of careful planning, training, and collaboration between AWS and the customer's teams.
 - The session highlights the ongoing need for businesses to innovate in their contact center operations to meet rising customer expectations and the role of cloud-based solutions in enabling this innovation.